BOX40
Branding and corporate design for BOX40, a fashion e-commerce brand
01Overview
A similar product, a brand of its own
BOX40 was a Berlin-based fashion e-commerce brand, launched in 2018 by Curated Shopping Group, the company behind Modomoto. As a membership shopping club, it sent curated outfit boxes from premium brands, always at 40% off.
The problem
BOX40 offered a similar product to Modomoto, just cheaper. So the new brand had to reach an audience of its own: younger, more price-conscious customers.
The solution
A clearly more modern, fresher look, distinct from Modomoto: bright yellow, a reduced word mark and a graphic language built from the 4 and the 0 that crops photos and structures surfaces. The price advantage of always 40 % takes centre stage with confidence.
02My role
From logo to packaging
Together with my team, I developed the branding and corporate design: the logo, a bright yellow color world and a graphic language built around the 40. The identity carries across the landing page, onboarding screens, ads, flyers and packaging.
In 2019, the brand merged with Outfittery.
03Branding
04Landing page & onboarding
1 · Home
Your outfit box at a friends’ rate
2 · Style quiz
Pick everything you like
3 · Personal shopper
Jana puts your first box together
4 · Your box
Choose what ships before it goes
5 · Tracking
See where your box is right now
05Ads, flyers & packaging
