About
I’m Victoria, a Berlin-based designer working across brand, digital products and visual design.
Over the past ten years, I’ve worked in branding and web design, creating visual identities, websites and digital interfaces. More recently, my focus has shifted toward product design and UX, exploring how structure, interaction and visual language come together.
What draws me to product design is the moment when something complicated suddenly becomes clear. I see myself as a problem solver and visual translator: I listen closely, try to understand how people really use a product and shape it until it feels simple and calm. Once it works, I love adding small moments that surprise and make people smile, without getting in the way.
Alongside my design work, I experiment with motion and creative coding as a way to explore new visual ideas, systems and forms of interaction.
And in case you were wondering what VHC stands for: VHC comes from my three first names, Victoria, Helen and Catherine. :)
Experience
Branding & Web Design
Visual identities, websites and digital interfaces
Product Design & UX
Information architecture, user flows, prototyping and UI design
Motion & Creative Coding
Visual experiments, systems and interaction
Education
Certificate in Product Design
Digitale Leute Bootcamp
User research & competitor analysis, personas & journeys, problem framing & ideation, information architecture & user flows, prototyping, UX writing, UI & design systems, usability testing & iteration, metrics & A/B testing
Creative Coding Workshop
intl.international (Nahuel Gerth)
Creative coding, Processing, »body as an interface«
Web Design Training
cimdata Bildungsakademie, Berlin
HTML5, CSS, JavaScript, jQuery
B.A. Visual Communication
Berlin University of the Arts, class of Fons Hickmann
Graphic design, typography, editorial design and illustration
Independent Artistic Practice
Atelier Anna Schuster
Bilingual Abitur
Wilma-Rudolph-Oberschule, Berlin
Skills
Figma, Adobe InDesign, Photoshop, Illustrator, After Effects and Cavalry
HTML, CSS and basics of JavaScript, Processing and p5.js
Product Design, UX & UI Design, Visual Design, Brand Identity, Web Design, Art Direction, Motion Design, Creative Coding
Strategic and conceptual thinking, empathy, structured problem solving, visual translation, clear communication and interdisciplinary collaboration
German (native), English (C1)