Organice
Campaign identity for Organice, a campaign by IG Metall Jugend
This project was created during my time at 4S Design. It is shown here to document my design contribution. Trademarks, imagery and all further rights of use remain with 4S Design and the respective clients and rights holders.
01Overview
One campaign, every touchpoint
Organice is an IG Metall Jugend campaign about organising and solidarity. It speaks for a young generation that wants to help shape the change in work and climate: connected, current, decentralised. Its messages follow from this: »ORGANiCE CHANGE!«, »ORGANiCE FUTURE!«, »ORGANiCE SOLIDARITY!« and »ORGANiCE NOW!«.
The campaign runs through every touchpoint: posters, large-scale building projections, flyers, stage design and roll-ups. Beyond print and outdoor, the campaign includes animations, an emoji set, face filters and a social media concept, rounded off by merchandise from t-shirts, beanies and socks to buttons, wristbands, tape and stamps.
02My role
From arrow system to merch
I developed the design concept for the campaign: the arrow system, the color world, the imagery, the emoji set and the Instagram filters. On this basis, I designed many of the campaign’s media, including the social media templates and the merchandise. The logo and the Organice lettering were designed by another member of the team.
03Identity
04The design concept
Arrows that connect
Derived from the key visual and drawn in Illustrator.
A gradient in motion
Dark pink, pink and orange form a gradient at 60°.
Type and logo
Everything is set in a version of Raisonne adapted specially for the campaign.
Images in the gradient
Photos from the union environment are tinted in the campaign gradient.
Smiley, emojis and icons
A campaign smiley, an emoji set derived from it and a large icon set.
Made for many hands
So that the campaign looks the same in every region, there is a design manual, templates and video tutorials.
05Outdoor
06Events
07Print
08Social media
09Promotional items
