mendi.net
Branding, print and website for mendi.net, a network for continuing-education mentors
This project was created during my time at 4S Design. It is shown here to document my design contribution. Trademarks, imagery and all further rights of use remain with 4S Design and the respective clients and rights holders.
01Overview
One network, three audiences
mendi.net was a network for continuing-education mentors (Weiterbildungsmentor*innen): employees who encourage their colleagues to take up further training and help shape a culture of continuing education in their workplace. The project was run by ver.di and the IFTP and funded by the German Federal Ministry of Education and Research.
The problem
Continuing-education mentors advise colleagues at work on further training. The role was new and hardly known, and employees, employee representatives and aspiring mentors came to the site with very different questions.
The solution
The home page explains right at the start what mendi.net is about. Then each of the three groups finds its own entry point, and »How it works« shows the path to becoming a mentor in four steps.
02My role
From identity to launch
I developed the visual identity, conceived the structure of the website and designed it; the content was provided by the client. After the developer handoff, I supported the project through to launch. I also carried the identity across roll-ups, posters, flyers, a brochure and merchandise.
03Identity & website
04UX decisions
What shaped the product
Audiences
An entry point for every audience
Three entry points in the first person, such as »I’m a continuing education mentor and want to connect.«
fewer drop-offs, because every group finds its way at once
Becoming a mentor
The process in four steps
»How it works« explains the process in four steps.
the process becomes tangible, the barrier to becoming a mentor drops
Operations
Maintained by the team
A developer built my design as a WordPress template.
independent of development, saves running costs
Network
The network as an infographic
An infographic puts the continuing education mentors at the centre, with the people inside the company around them and those outside further out, such as education providers and the employment agency.
makes the network’s value visible and strengthens ties
Network
News at a glance
A news bubble in the bottom left shows new articles.
brings members back to the site and strengthens the sense of network
These decisions are not backed by user testing. They are based on conversations with the client and on informed assumptions about the target groups’ needs.
05Measuring success
Primary metric · become a mentor
Click rate to the seminar portal
How many visitors move from the website to the seminar portal to sign up.
Hypothesis Interested people feel well informed and sign up for the training more often when the path to becoming a mentor is explained in four clear steps.
Metric · audiences
Use of the entry points
How often employees, employee representatives and mentors use their own entry point.
Hypothesis Visitors find the information meant for them faster when they see an entry point for their group on the home page.
Measurement wasn’t part of the project scope; I defined these metrics afterwards. How I would measure: set a baseline first, then compare every change against it.
06Style guide
07Print
08Merchandise
