VICTORIA SCHMIDT Open to roles in product & visual design
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BOX40

Branding and corporate design for BOX40, a fashion e-commerce brand.

Role
Brand Designer
Client
BOX40
Discipline
Branding · Corporate Design
Year
2018
BOX40 logo on yellow

Overview

BOX40 was a Berlin-based fashion e-commerce brand, launched in 2018 by Curated Shopping Group, the company behind Modomoto. As a membership shopping club, it sent curated outfit boxes from premium brands – always at 40% off.

I developed the branding and corporate design: the logo, a bright yellow color world and a graphic language built around the 40. The identity carries across the landing page, onboarding screens, ads, flyers and packaging.

In 2019, the brand merged into Outfittery.

Landing page & onboarding, ads, flyer, packaging

BOX40 website and ads on floating phones and a tablet
BOX40 flyer »Immer 40 % Rabatt«
Closed BOX40 shipping box with smile

Print

Series of four BOX40 flyers

Open to new roles in product and visual design.

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