Organice

Organice is a campaign by IG Metall Jugend around organizing and solidarity. For the campaign, I developed the complete branding and corporate design, from the logo and lettering to the color palette, typography and graphic language.

The identity is built on a warm orange-to-pink gradient, a round logo and playful hand-drawn arrows that connect letters, ideas and people. It carries across every touchpoint: billboards, large-scale building projections, flyers, stage design and roll-ups.

Beyond print and outdoor, I created animations, a set of emojis and face filters, and developed the social media concept. Merchandise and products, from T-shirts, beanies and socks to buttons, wristbands, tape and stamps, complete the campaign.