Open Rooms

Brand identity and booking website for creative workshops and a room to rent

Role: Brand & UX/UI Designer
Discipline: Branding · UX/UI Design · Motion · Social Media
Team: Solo project
Year: 2026

Real client project, anonymised for this portfolio. The website is not live yet.

01Overview

One space, many formats

Open Rooms is a place for encounter with two offers: creative workshops to join and a room to rent.

The problem

Two needs, one website: people who want to book a creative workshop, from ceramics to calligraphy, look for dates and free places. People who want to rent the room for a seminar or a meeting need quite different information. Both have to find their way quickly.

The solution

A calm, warm brand with a distinctive word mark. A reduced palette holds everything together, and a soft, grainy gradient adds lightness. The website leads both paths to the goal in a few steps: upcoming dates right on the homepage, booking without an account, the room as a simple request.

02My role

From concept to the complete identity

I developed the concept and the entire visual identity, from logo, signet, colours and typography to social media templates, print, merchandise and signage. I also developed the website’s structure, the booking flow and its screens, from desktop to mobile.

03UX decisions

What shaped the product

Two tasks carry the website: booking a workshop and renting the room. The structure is built around them: both start from Instagram or the home page and lead to a confirmation in a few steps.

Workshops

Dates first

The next dates right on the home page.

makes the offer visible at once, more bookings straight from the home page

Workshops

Book a workshop without an account

Only date, name and e-⁠mail; the confirmation comes with a calendar entry.

shorter booking path, fewer drop-offs

Mobile

Price and free places always in view

On phones, a booking bar with price, free places and the sign-⁠up button stays in view.

sign-up at the moment of decision, fewer drop-offs on phones

Room rental

Renting as a request

A non-⁠binding request with date, time slot and group size; details are agreed personally.

low barrier, more rental requests

These decisions are not backed by user testing. They are based on conversations with the client and on informed assumptions about the target groups’ needs.

Sitemap of the Open Rooms website with the two main paths: booking a workshop and requesting the room

1 · Dates: All dates at a glance, filterable by type

2 · Workshop: Price and free places stay visible at the bottom

04Website: sub pages

05Measuring success

Primary metric · after launch

Completion rate

How many visitors get from the workshop page to the confirmation.

Hypothesis Visitors complete their booking more often when the next dates are right on the home page and they can book without an account.

Metric · mobile

Mobile completion rate

How many visitors on phones get from the workshop page to the confirmation.

Hypothesis On phones, more visitors book through to the end when a fixed booking bar (sticky bar) keeps price, free places and »Sign up« in view.

Planned, not yet implemented. How I would measure: set a baseline after launch, then compare every change against it.

06What I learned

Assumptions need real use

Without real use, decisions remain assumptions. I believe booking without an account and the booking bar are the right calls. After launch, I would test them first and rather adjust early.